I recently interviewed Elsa’s Organics founder Henrietta Lampkin to find out a little more about how and why she launched the brand and the benefits of a deodorant made up of natural and organic ingredients. Read what we discussed below…
Hey Henrietta, how are you? How is 2018 treating you and Elsa’s Organics so far?
I am very well and excited by all of the possibilities this new little brand is bringing me!
Why did you start Elsa’s Organics?
After searching long and hard for a truly natural deodorant that was effective and long-lasting for myself and my daughters, I was left frustrated. I gave up my search and decided to create my own recipes. As a mum of four girls, I knew this was something I had to do!
I saw a gap in the market as the existing “natural” deodorants weren’t that effective and had questionable ingredients.
What are some of the typical health and environmental issues associated with conventional deodorant?
All conventional antiperspirants and a vast majority of “natural” deodorants contain Aluminium in one form or another. Some contain up to 25% by volume of Aluminium salts! This is a toxin that your body has no use for in any amount. It has also been linked to diseases such as breast cancer, Alzheimer’s disease, bone disorders and kidney problems, as do Parabens which are also frequently found in conventional deodorants. Studies have shown that Aluminium accumulates in the breast tissue of women, with high incidence in the upper, outer quadrant of the breast, nearest to where antiperspirants are applied (Exley et al., 2007; McGrath, 2003). Parabens are also suspected to be endocrine disruptors (EWG, 2018).
Why organic ingredients?
The skin around your under arm is sensitive, with some studies finding a 100% absorption rate. It’s therefore critical to use as pure and natural ingredients as possible as what you put on your underarm will be absorbed into your body.
“What you put on your underarm will be absorbed into your body”
What percentage of your deodorant stick ingredients are certified organic? Do you think you will go for Soil Association certification at any point?
Of the ingredients in my deodorant sticks, 68% are certified organic. The remainder are clays, ocean minerals and Himalayan salts which can’t be certified as they aren’t agricultural. We’re currently working on getting our products fully organic certified by the Soil Association!
What ingredients do you use in your deodorant sticks and why? What are they good for?
Himalayan Pink Salt is a gentle detoxifier and deodoriser. It is readily absorbed into the skin and contains 84 minerals and elements that can naturally be found within the human body.
Castor Oil is found to have natural healing abilities, moving through the lymphatic channels within the body and breaking up any congestion. It’s been shown to be effective in preventing the growth of numerous species of bacteria and is also high in Vitamin E and beneficial fatty acids Omega 6 and 9!
Magnesium is involved in over 300 regularly occurring transactions in the human body, making it the most important nutrient for your body’s performance! It’s best absorbed through the skin and helps to neutralise bad odours! Essential oils are also great at adding a natural fragrance and keep you smelling sweet.
Coconut Oil has many qualities, including it’s soothing nature. It also has great antibacterial and anti-fungal properties, making it perfect for a deodorant. Arrowroot powder is also thought to have soothing and anti-microbial properties.
I formulate all products in my kitchen and they are now made in a small manufacturing plant in Scotland!
What do you have planned for Elsa’s Organics in the future?
We will be launching a fun pre-teen zero waste creme deodorant and a charcoal-based arm-pit detox kit in May so keep an eye out for those.
What tips do you have for readers for more conscious shopping?
Here are my top 3 tips:
- Read the labels and research any unfamiliar ingredients
- Aim for zero-waste where possible
- Go organic for skincare and food
Thank you Henrietta!