NTA’s Best Dressed: Ethical Alternatives

British TV stars took to the red carpet for the National Television Awards this Wednesday. There were some stunners, and of course some shockers (Lady C!!?), but who do you think dressed the best? Here’s a low-down on my favourite gowns and some eco-friendly alternatives by the sustainability-focused brand Reformation.

Reformation are known for producing killer clothes that don’t kill the environmentThey source sustainable fabrics, use 100% recycled packaging and renewable energy sources. They offset approximately 200 tons of CO2 equivalent emissions a year and are a certified Benefit Corporation (read more here).

They have developed RefScale to track their environmental footprint by adding up the pounds of carbon dioxide emitted and gallons of water used. They compare the findings of their products that of similar, popular US products. The equation follows the lifecycle of clothes—everything from growing textile fibres and making fabric, dyeing, moving materials, manufacturing, packaging, shipping, garment care, and even recycling clothes when you’re done with them. You can find the results of the RefScale on the page of each product:

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Find out more here:


Holly Willoughby wore a beautiful, figure-hugging, bridal-inspired Suzanne Neville dress. Reformation’s 100% silk Noelle dress is the perfect alternative with a high neck and open back. According to the RefScale it takes 527 gallons less water and emits 101 lbs less than the industry standard.

Jessica Wright looked super sexy in her black plunge neck, split thigh dress by Solace London. Reformation have various dresses in a similar style to help you recreate this sultry look. My favourite is the Mezzanine Dress with a super low front and open back. It’s made of lightweight silk from surplus fabrics. RefScale states it uses 17 gallons less water and emits 28 lbs less CO2 than the industry standard.

Emma Willis showed off her pregnancy glow in this gorgeous Stella Mccartney frock. Reformation have an equally elegant alternative, the Marsanne dress. It is made of 100% viscose giving a lightweight drapey feel. According to RefScale it takes 52 gallons less water and emits 10 lbs less CO2 than the industry standard.

Jacqueline Jossa looked radiant in this stunning strapless navy dress. Reformation’s Pavlova dress boasts a beautiful fitted bodice and a high slit. Made from 100% viscose it consumes 58 gallons less water and releases 5 lbs less carbon dioxide that the industry standard.

Vicky Pattison oozed Hollywood glamour in this white Pia Michi dress with a low back. Reformation’s Citrine dress also has an effortlessly elegant open back. It is made of super soft silk and comes with a waist belt to enhance your feminine curves. RefScale makes it 2 gallons less water and 6 lbs less CO2 compared to the industry standard.

Caroline Flack looked super pretty is this preppy little number. Reformation offer some equally cute frocks. I love the Liam dress. The button up front, noted lapels, and pinched in waist gives a vintage look. RefScale found it needs 70 gallons less water to produce and emits 14 lbs less CO2.

So who did you think was best dressed at the NTA’s and what ethical alternatives can you find? Leave comments and links below!


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