Sustainability at Selfridges: Bright New Things


Selfridges has partnered with the Centre for Sustainable Fashion on a new project, Bright New Things, to promote and support British designers focused on operating in an environmentally-friendly manner. The project launched yesterday (7th January) and will run through to March. Selfridges will be hosting a series of events to discuss the relationship between retail and ecology. The six shared window displays on Oxford Street will showcase the designer’s collections, which are estimated to be seen by 110,000 daily passersby. Selfridges and CSF hope that this will help raise awareness and inspire change in 2016.

They selected British designers of all ages with more sustainable methods of production, as well as innovative design. Designers may use recycled materials, promote ethical work practices, or use new production processes, which help reduce waste. One BNT will be awarded a bursary of £30,000 to support their work.

“The project gives us so much insight into the future of fashion. Bright New Things will share a powerful message of positivity and invention in retail, proving that the best fashion sustains,” Linda Hewson, Selfridges’ creative director.

Meet the designers:

Katie Jones

Katie Jones focuses on “creating something beautiful from nothing”. Every piece is crafted from surplus materials, sourced from British and Italian design houses. Her designs have featured in Dazed & Confused and


Auria’s swimwear is designed using recycled fishing nets that would otherwise be discarded along the coast. The pieces have received attention from celebrities like Rihanna and Daisy Lowe. As one of the first brands to source and use this fabric, it was awarded ‘Highly Commended’ at the Sustainable City Awards 2013, supported by the British Fashion Council.

Salvage T’s By EMG Initiative


EMG uses repurposed fabrics to make its unisex range of bold printed t-shirts and canvas bags. The materials are sourced from 15 leading designers including Henry Holland, Markus Lupfer and Louise Gray. The venture raises awareness and profits for a TRAID and ChildHope project that assists the running of daycare centres for the children of factory workers in Bangladesh. As part of its wider mission, EMG promotes sustainability across a wide range of creative industries with inspirational talks and workshops.





The Unmade knitting machine lets you co-create a one-of-a-kind garment or accessory. Within as little as an hour, your design begins to come to life in the finest quality Australian Merino wool (100%), sourced from Zegna Baruffa mill near Biella, Italy. By highlighting the resources that go into creating the items they make, Unmade hope to leave customers with both a reminder of the true cost of clothing production and a forever piece to treasure, not discard.


Mich Dulce


Mich Dulce works with Filipino communities that specialise in working with natural fibres, including banana, pineapple, buri palm leaves and buntal. They help these communities to sustain their local traditions, crafts and cultures. Famous wearers of Mich’s millinery include Anna Dello Russo, Lady Gaga, Leighton Meester and Georgia May Jagger.


Bridging the gap between streetwear and high-end menswear, Rav’s tailored, sports-luxe aesthetic has won fans including Nas, Drake, Lewis Hamilton and A$AP Rocky. Incorporating classic shapes and silhouettes with contemporary fits, details and textures, Rav’s ready-to-wear staples are designed to last. Clothsurgeon also provides a bespoke customisation service, offering customers the unique opportunity to upcycle existing garments or combine them with other fabrics to create a completely new design.

Hiut Denim Co

Dedicated to providing the best quality denims, expertly cut and sewn by the highly skilled local craftsman of Cardigan, the company prides itself on being an ethical, independent and sustainable business. Customers mets can choose from 12oz Turkish organic or 14oz selvedge from Japan’s Kuroki artisanal denim mill.

Faustine Steinmetz

Based in east London, Faustine Steinmetz’s first collection was entirely handwoven on wooden handlooms in her kitchen. She has since continued to reproduce iconic pieces by hand using responsibly sourced materials. She’s currently working on a new website that will track the carbon footprint of her clothing, enabling customers to make an empowered decision when they’re buying a Faustine Steinmetz garment.

Martina Spetlova

Martina Spetlova uses fine-quality leather sourced as a bi-product from farmers across Europe. Her cut-and-weave designs result in minimum waste and Martina is working with the ECCO Leather tannery, one of the world’s most environmentally conscious tanneries, with strict water and fuel policies to avoid polluting the local environment.

To find out more about Bright New Things visit the Selfridges website:



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s